Open your website, your most recent social posts, and a printed piece of marketing material side by side.
- Is the logo used consistently, or does it appear in multiple versions or colors?
- Does the tone of voice match across channels, or does it shift from formal to casual?
- Are your colors and fonts consistent, or has each channel developed its own look over time?
- Would someone unfamiliar with your organization describe it the same way after seeing all three?
If the answer to any of these is "no," it doesn't mean starting over — it usually means documenting a simple set of brand guidelines everyone on the team can follow.